Objectives

The Association’s member companies represent approximately 90% of all animal health product sales in Australia.

AMA’s objectives are to:P1010449 (3)

  • Initiate, foster and maintain a consultative, cooperative and communicative approach to dealing with governments, other animal health related organisations, media, community groups and the public.
  • Develop activities which ensure that AMA’s stakeholders are provided with clear, accessible and engaging information on the animal health industry
  • Create communications activity that demonstrates the benefits of the animal health industry and counteracts potential criticisms
  • Ensure that AMA’s employees and representatives (board members) are empowered to act as ambassadors for the industry
  • Develop a position on current and potential issues involving the industry